SoundView: More Than a Name, It’s a Feeling
What’s in a name? For us at SoundView, it’s everything. Our name isn’t just something we slapped on a label, it’s a reflection of where we’re from, the experiences that shaped us, and the feeling we hope our products give you every time you take a bite. It’s local, it’s purposeful, and it’s personal.
A Name Rooted in Home
If you’ve ever spent a summer in Connecticut, you know the magic of the Long Island Sound. The salt in the air, the crashing of the waves, the distant calls of seabirds, there’s something about it that just puts you at ease. One of those special places along the Sound is Soundview Beach, a tucked-away gem that holds deep meaning for our co-founder, Nick. His grandmother had a cottage there, and it became a family retreat, a place where summers were spent barefoot in the sand, where memories were made, and where the feeling of home was as constant as the tides.
SoundView Beach was also where fate decided to work its magic. After years apart, Nick and Kelsey reconnected for the first time while Nick was in the Navy, right there, at the same beach that had been a backdrop to so many summers before. The name SoundView became more than just a place, it became a symbol of where we come from and the journey that brought us here.
A Sound View, A New Perspective
When we set out to create SoundView, we knew we wanted more than just great products, we wanted to craft experiences. The right edible doesn’t just taste good; it shifts your mindset, helps you relax, and lets you see things from a different angle. That’s exactly what we mean by a “Sound View.”
Whether it’s the calm clarity after a long day, the joy of unwinding with friends, or the simple pleasure of sinking into the moment, SoundView is about giving you a new perspective. A good feeling. The kind of feeling you get when you’re standing on the shore, breathing in the salty air, and watching the waves roll in.
A Logo with Layers
Just like our name, our logo is packed with meaning. At first glance, it’s a simple, calming image. But look closer and you’ll see it’s literally an ocean wave with a sunset seen through the barrel of it, representing the Long Island Sound. That warm, serene view from inside the curl of a wave mirrors the experience we want to share with you: a peaceful, grounding escape. And when you look again, you might notice the wave also forms the shape of an eye, hinting at the word “view” and the idea of a new perspective. It’s a reminder that what we create is meant to help you see things differently, more clearly, and with a little more calm.
Local, Purposeful, and Made for You
At our core, SoundView is Connecticut through and through. We’re about community, about staying true to our roots, and about creating something that’s real. Every gummy and chocolate bar we craft is made with intention, natural ingredients, purposeful effects, and a commitment to quality that reflects the place we call home.
So, when you choose SoundView, you’re not just picking up a product. You’re getting a piece of our story. You’re experiencing a brand that was built on the shores of Connecticut, inspired by the Sound, and created to help you find your own perfect view.
