A Veteran’s Journey: How Service Shaped Our Mission – By Nick Cimadon (CEO and Co-Founder)
As Veterans Day arrives each year, it’s an opportunity for me not only to reflect on my years in service but to look back at how those experiences have fundamentally shaped the mission and values of SoundView. I am proud to be a veteran, and equally proud of the company we’ve built. At SoundView, we hold ourselves to the highest standards, standards deeply rooted in the lessons I learned in the military—dedication to quality, teamwork, and a relentless commitment to excellence.
When my fiancé, Kelsey, and I first started SoundView, we knew we wanted this company to be more than just a cannabis brand. We wanted it to represent something real, something meaningful, not only for veterans like me but for everyone who values quality, consistency, and wellness. The journey through military service instills certain values that don’t fade over time—they become a part of you. Military precision, for example, is something we bring into every aspect of what we do here. In crafting our edibles, from the selection of premium ingredients to the meticulous standards in our infusion process, we approach each step with care, precision, and an unwavering commitment to quality. We’re here to fill the gap in the cannabis industry in our home state of Connecticut and to set a new standard.
Teamwork is another cornerstone of military life, and it’s a value we hold dear at SoundView. Whether it’s our chefs in the kitchen, our operations team, or our collaboration with dispensaries, every part of our work is driven by a “one team, one fight” mentality. Each team member, from the executive level to the production line, is integral to our mission, and together, we’re working towards a single goal: delivering premium products that genuinely enhance people’s lives. Just as I trusted my fellow service members, I trust my team to uphold these values every day. We’re all in this together, committed to creating a product that speaks for itself and makes a difference for our customers.
Honoring Veterans Through Wellness: How Cannabis Can Support Veterans
One of my personal goals with SoundView is to help serve the veteran community by providing real, effective support for those dealing with stress, anxiety, physical pain, and other challenges that come with military service. I’ve seen firsthand how these issues impact veterans and, unfortunately, how few solutions are available. Cannabis, for many, has proven to be a powerful alternative to traditional pharmaceuticals, offering relief without the side effects often associated with other treatments. For SoundView, formulating products with effects in mind isn’t just a marketing strategy; it’s a commitment to wellness. Our edibles are thoughtfully designed with targeted cannabinoids like CBD, CBN, CBG, and CBC, alongside carefully chosen strains, to deliver effects that serve a real purpose. Whether it’s easing the mind, supporting restful sleep, or soothing the body, our products are crafted to give back to those who have given so much.
For many veterans, the journey back to wellness is ongoing, and SoundView is here to help make that journey a little easier. I want veterans to know there’s a company out here that not only sees them but is actively working to create products that respect their needs and support their well-being. And for everyone else—veterans and non-veterans alike—who faces the stresses of daily life, we aim to offer something more than a product; we offer a commitment to quality, honesty, and wellness.
As I look at what we’ve accomplished at SoundView, I see a lot of what makes the military so respected: commitment, precision, and a never-quit attitude. SoundView is a brand built with these values, from a veteran’s heart, for everyone who deserves nothing but the best. Thank you to all veterans, past and present, for your service. And to everyone we serve, thank you for trusting SoundView to be part of your wellness journey.
